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What is URL Shortener and Its Benefits

URL shorteners are among the most underutilized internet marketing tools. They not only clean up long links to prevent an unruly URL from overshadowing your content, but they also track the outcomes of any landing page, providing you with powerful metrics on the effectiveness of your links. Here is a list of URL shortener facts you should be aware of.

What exactly is a URL shortener?

If you're new to social media marketing, you've probably noticed that links can be cumbersome at times.

They can become quite lengthy.

How is URL Shortener Beneficial?

The benefits of using URL shorteners are endless. So let’s get started!

Masking of links

Shortening a URL, obviously, allows you to hide the original website link.

This is bad for consumers because it allows spammers and hackers to hide malicious links from us. Fortunately, with Chrome and other browsers' security features (do you use Chrome? We no longer have to be concerned about fraudulent link masking.

Link Shortening

It's much easier to share a short and memorable URL than a long one, especially when the latter contains random numbers.

What URL are you going to shout in front of an audience while giving a presentation? Which is better, the short one or the long one?

When sharing a link in public, you should use a link shortening tool to help beautify the link and monitor the number of click-throughs.

Tracking of Links

The most significant reason to shorten a link has to be link tracking. As marketing professionals and social media managers, we need to see the results of our efforts...

In addition, we will most likely be required to submit monthly reports on our efforts.

We are offered very little job security if we can't prove our clicks - and hopefully conversions.

Link Selection

Have you heard of the term "retargeting"?

This is why, after viewing an item on Amazon's website, you are bombarded with advertisements.

Retargeting is the act of adding a small pixel, or piece of code, to your website so that when people are visiting, you can serve them ads later.

Final Thoughts

If you use the web at all, you must use a URL shortener. Whether for personal use as a productivity hack or to track and report on business results... Make use of a URL shortener.

I strongly advise getting your own domain name. You can do so many cool things from there to impress your friends, save time, and improve your marketing strategy.

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